Accelerating Mainstream EV Adoption
Who Are We?
We are consultants focused on accelerating mainstream Electric Vehicle (EV) adoption through education, strategic planning, and marketing.
With over 20 years experience in EVs, automotive, education, product marketing, strategic planning, and marketing communications, we offer independent and freelance consulting services to businesses of all sizes and areas of the emerging EV industry.
How we can help
EV Education
Consumer EV education
Product training
Community Engagement
Strategic Planning
Business strategy
Product & Vehicle Launches
Project Collaboration
Marketing
Marketing Strategy
Brand Management
Marketing Campaigns
Helping Brands Thrive in the EV Industry
That "hum" in the distance is the sound of the future of Mobility and the Automotive Industry.
The Auto Industry, and they way we move, are undergoing the biggest transformation since the invention of the automobile. Just as the automobile disrupted the horse & carriage +100 yrs ago, Electric Vehicles (EV) are not only changing the environmental impact of our commute, but also reinventing the structure of the Auto Industry itself and Consumer Mobility.
Traditional Automotive players, such as Automakers, Suppliers, and Dealerships, need to adapt and prepare for an evolving automotive industry and consumer. Likewise, new players such as power utilities, EV charging networks, and startups need to both understand the automotive industry and emerging EV consumer.
Electric vehicles (EV) are still a relatively new technology to many. Early Adopters have helped pave the way to EVs. But mainstream consumers are still learning about them and are very different from Early Adopters. Understanding the new EV mainstream consumer is a key to success in the emerging EV industry.
Whether you’re a traditional or new brand in the EV space, we can help you build your strategy, brand, and marketing communications to thrive in the emerging EV industry.
Chad J. Yee, MBA - Principal
An Automotive and Marketing Professional with a Passion for Cars and Electric Vehicles (EV)
As an Automotive Professional with over 20 years experience in both OEM and Retail, Chad has launched over 30 new models and worked with 10 Automotive brands - Toyota, Lexus, Scion, Nissan, Infiniti, BMW, Mercedes-Benz, Volvo, Land Rover, and Volkswagen - in Sales, Marketing Communications, Product Marketing, Fleet, Operations, Aftersales, Service, Dealership, and Corporate Strategy.
Chad’s reputation as a Strategic Marketing Communications Leader is built on over 15 years of experience in all aspects of Marketing Communications, focused on building effective Brands, Marketing Strategies, and Campaigns. Working with both Global and North American marketing teams, Chad has built and executed multi-million dollar marketing strategies and campaigns for brands like Toyota, Lexus, Nissan, and Infiniti.
A true EV Pioneer. Chad has been promoting vehicle electrification - Battery-Electric Vehicles (BEV), Hybrid-Electric Vehicles (HEV), Plug-in Electric Vehicles (PHEV), and Fuel Cell-Electric Vehicles (FCEV) since 1997, more than 10 years before the first mass produced EVs. Chad was one of the earliest members of the Electric Vehicle Society of Canada (EVS), and currently serves on the Board of Directors.
Both Chad’s Professional and Personal Values are built on Honesty, Transparency, Empowerment, Trust, and Respect. All fundamental to true collaboration, leadership, innovation, and effective teams.
