Accelerating Mainstream EV Adoption
Bridging the Knowledge & Awareness Gap for Electrified Vehicles
Automotive Consulting…Electrified
From traditional vehicles to cutting-edge EVs, we help bridge the knowledge & awareness gap for Electrified vehicles - making Electric Mobility simple, smart, and human.
We offer Automotive Consulting that specializes in the adoption of Electric Vehicles (EV), including Battery-Electric Vehicles (BEV), Hybrid-Electric Vehicles (HEV), and Plug-in Hybrid Electric Vehicles (PHEV).
With over 25 years experience in EVs, Automotive, Training & Education, Product Marketing, Strategic Planning, and Marketing Communications, we offer independent and freelance consulting services to businesses of all sizes and areas of the emerging EV industry.
How we can help
EV Education
Consumer & Fleet EV education
Automotive & EV training
Community Engagement
Strategic Planning
Business strategy
Product & Vehicle Launches
Project Collaboration
Marketing
Marketing Strategy
Brand Management
Awareness Building
Helping Brands Thrive in the EV Industry
That "hum" in the distance is the sound of the future of Mobility and the Automotive Industry.
The Auto Industry, and they way we move, are undergoing the biggest transformation since the invention of the automobile. Just as the automobile disrupted the horse & carriage +100 yrs ago, Electric Vehicles (EV) are not only changing the environmental impact of our commute, but also reinventing the structure of the Auto Industry itself and Consumer Mobility.
Traditional Automotive players, such as Automakers, Suppliers, and Dealerships, need to adapt and prepare for an evolving automotive industry and consumer. Likewise, new players such as Power Utilities, EV Charging Networks, and Startups need to both understand the automotive industry and emerging EV consumer.
Electric vehicles (EV) are still a relatively new technology to many. Early Adopters have helped pave the way to EVs. But mainstream consumers are still learning about them and are very different from Early Adopters. Understanding the new EV mainstream consumer is a key to success in the emerging EV industry.
Whether you’re a traditional or new brand in the EV space, we can help you build your strategy, training, brand, and marketing communications to thrive in the emerging EV industry.
Chad J. Yee, MBA - Principal
An Automotive & Marketing Professional with a Passion for Cars and Electric Vehicles (EV)
Baby Steps…but on Wheels
Chad’s Passion for Cars goes back to his baby years! Learning to crawl and walk was less enjoyable than learning about cars, which grew into a life-long passion and obsession. According to his mom, he was practically born on wheels.
An Automotive Veteran and Executive
Following his passion for Cars, Chad became an Automotive Professional and Executive with over 25 years experience in both OEM and Retail. During his career, Chad launched over 30 new models and worked with 10 Automotive brands - Toyota, Lexus, Scion, Nissan, Infiniti, BMW, Mercedes-Benz, Volvo, Land Rover, and Volkswagen - in Sales, Marketing Communications, Product Marketing, Fleet, Operations, Aftersales, Service, Dealership, and Corporate Strategy.
An EV Pioneer
A true EV Pioneer. Chad has been promoting vehicle electrification - Battery-Electric Vehicles (BEV), Hybrid-Electric Vehicles (HEV), Plug-in Electric Vehicles (PHEV), and Fuel Cell-Electric Vehicles (FCEV) since 1997, more than 10 years before the first mass produced EVs. As a pioneer member of the Electric Vehicle Society of Canada (EVS) in the 1990s, he currently serves on its Board of Directors. Chad is currently active in the EV industry and is focused on Education and Awareness Building for EVs.
Marketing Leadership
Chad’s reputation as a Strategic Marketing Communications Leader is built on over 15 years of experience in all aspects of Marketing Communications, focused on building effective Brands, Marketing Strategies, and Campaigns. Working with both Global and North American marketing teams, Chad has built and executed multi-million dollar marketing strategies and campaigns for brands like Toyota, Lexus, Nissan, and Infiniti. Today, Chad leverages his marketing communications background to build awareness for EVs.
True Values to Heart
Both Chad’s Professional and Personal Values are built on Honesty, Transparency, Empowerment, Trust, and Respect. All fundamental to true collaboration, leadership, innovation, and effective teams.
